Boston University with some bright, type-centered, new branding, was ready to celebrate 100 years of education. This invitation needed to be creative, on-brand, and eye-catching, and also easy to print and mail. A long invitation created space to really focus on the strong, tall type in an unexpected shape. A bright red folder opened to two invitations: one to the main celebration and a second to alumni weekend. Subtle dots were added to create a festive feel. All together it was an eye-catching invitation, quick to communicate the feel and purpose of the event in a fun way.